Avashy jewellery is made by a family of master silversmiths who moved from Assam to Rajasthan in the 1960’s. At this time Rajasthan was fast becoming the centre for jewellery making and stone cutting in India.
There was a lot of competition in the silver market so the family decided to use different materials including copper, zinc and brass as an affordable alternative to gold jewellery for village families to wear at weddings and special occasions.
Brass jewellery became popular with the new-age travellers and spiritual seekers of the sixties who helped to bring Indian fashion to a new generation in the West. These early travellers influenced the new bohemian style of jewellery, mixing Celtic and sacred geometry patterns with Indian Mandalas to create a timeless fashion based on ancient traditions, beliefs and symbols.
In recent years, ‘Boho’ fashion gained mainstrean popularity with fashionistas. Even high street accessory shops have been following this trend but unfortunately most of their boho-chic fashion jewellery is mass-produced in China.
Today the business is run by Gopal who employs not only family members and local workers, but also specialised jewellery makers from other states in India.
Interest in authentic brass jewellery has continued to grow and Gopal Ji has customers from around the world, mostly North and South America, Russia, Germany and Australia.
Avashy is pleased to be supporting this local craft industry, bringing these lovely jewellery pieces to the UK through small independent retailers and market stalls and our online shop. Every piece is unique and selected personally by us for this collection.